Featured ProjectNew York City
Starbucks Reserve® Roastery
Located in New York’s Meatpacking District, the new Starbucks Reserve® Roastery showcases key elements of the bean-to-cup journey. The design intent focused on the customer experiences inherent in the exploration of developing an understanding of the art and science that goes into cultivating, roasting, serving and enjoying coffee. Starbucks designers retained Zahner to help them explore how to use natural metal finishes in a way to heighten experiences for their customers as they explored a new concept of flagship store. The exploration involved using actual coffee beans to apply the chemicals to the activated surface of the copper sheets. However, as the design evolved, the aesthetic focused on the use of Dirty Penny Copper patina.