Daly Genik

W Hollywood

One of the earliest completed architectural works which could be described as "generative design", the rooftop canopy for the W Hollywood flagship was designed by HKS and Daly Genik. The design team's concept was ahead of its time: the lightweight shingled surface which allows air and light to flow through its surface is both functionally and aesthetically forward-thinking, an aesthetic which became highly visible years after its completion. Its form evokes the effect of a ruffled skirt, a concept which has become more prevalent since the structure's completion. The design also provides a cooling effect both for its shade and breeze.