CVS Pharmacy at Bally's Casino
In a city known for its flamboyant neon and kitsch architectural statements, this Las Vegas Boulevard stands on its own, while making a marked departure from the local architecture.
The design for this project may have some of the most uniquely powerful branding and signage that the city has yet to see (and this is Las Vegas). The CVS Pharmacy at Bally's Casino has a signage system whose reflective letters provide an eye-catching animated effect for cars and passersby. This innovative signage system is the result of weeks of design charettes, and several months of engineering and fabrication.
What makes the signage system intriguing is its clever illusion, a result of the design's collaborative process. Jacobs, the architects behind the project, brought Zahner in as a design assist contract to develop a branded sign system. Using a combination of LED backlighting, selective polishing, and algorithmic perforations, the team developed a unique concept and produced a mockup.
The mockup was produced in Kansas City, and was shown and inspected by the project team. The team used the mockup to identify any issues with the fabrication, and then began manufacturing the piece for delivery in Las Vegas.
The mockup provided valuable feedback into the structural design, giving the Zahner engineering team insights into moving forward on the actual construction. The full-size mockup also provides the designers and clients with an accurate vision of the letter's clarity.
After this phase one design and mockup process, the project moved into fabrication and installation. Zahner provided both the architectural exposed structural steel (AESS) as well as the stainless steel panel system.
In all there were 182 assemblies and 9000 SF of 304 stainless steel produced for the project. The skin of this uses a 14ga material. The parts were manufactured as part of a custom fabricated rain screen panel with factory applied ZIRA / ImageWall pattern.
All of the exterior visible surfaces have a Glass Bead matte finish with the exception of the brand's logos, which are polished to a mirror finish. The project's 182 assemblies are each slightly curved, and supported by an aluminum support strut located outside of the weather wall.