CVS Pharmacy at Bally’s Casino
In a city known for its flamboyant neon and kitsch architectural statements, this Las Vegas Boulevard stands on its own, while making a marked departure from the local architecture.
The design for this project may have some of the most uniquely powerful branding and signage that the city has yet to see (and this is Las Vegas). The CVS Pharmacy at Bally’s Casino has a signage system whose reflective letters provide an eye-catching animated effect for cars and passersby. This innovative signage system is the result of weeks of design charettes, and several months of engineering and fabrication.